
Ralph Mancuso, President
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Mr. Mancuso co-founded and has served as Chief Executive Officer for Automotive
Warranty Solutions, LLC since January 2005.
He started the company in January 2005. By the year ending December 2007 the company
has grown to over 95 employees and revenues in excess of $35,000,000.00.
Prior to co-founding Automotive Warranty Solutions, LLC, Mr. Mancuso served as the
National Sales Manager of First Warranty Group, Inc. from 1998 until 2002. First
Warranty Group, Inc. is an administrator and direct marketer of service contracts
for the automotive and recreational industries, and a recognized leader in the marine
warranty business. At First Warranty Group, Inc. Mr. Mancuso was well respected and
shattered national sales records and is widely considered the preeminent warranty
salesperson in the county. After setting new performance standards, growing the company
and doubling its annual revenues, he served as its Vice President and Chief Operating
Officer from July 2002 until December 2004.
From 1993 until 1998, Mr. Mancuso served as Vice President Sales for Lens Express Inc.
During Mr. Mancuso's tenure, Lens Express Inc. was named by Inc. Magazine as one of the
500 fastest growing private companies in the United States for three consecutive years.
Sales revenue grew from less than $10,000,000 to in excess to $50,000,000 and the company
was subsequently acquired by 1-800-Contacts.
Mr. Mancuso is a graduate of Fairleigh Dickinson University with a degree in Business Administration.
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Scott Hirsch, CEO
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Scott Hirsch is the Chairman and Co- Founder of Warranties For Less. For the past three years Scott Hirsch has served as Chairman of Automotive Warranty Solutions, a leading direct marketer of automobile service contracts with 2007 revenue in excess of thirty five million dollars. Prior to A.W.S., Mr. Hirsch was the founder and CEO of Relationserve Media a highly successful permission based internet marketing company. Relationserve Media went public thru a reverse merger structured by Lehman Brothers and was later acquired by Come and Stay. Scott Hirsch was an internet marketing industry pioneer, founding eDirect in 1998 that would later merge with and be known as Naviant. Naviant was a first of it's kind multi channel, permission based marketing company. Naviant introduced several of today's most widely used permission based email acquisition techniques and the concept of email append. Naviant was sold to credit giant, Equifax for one hundred and thirty five million dollars. Hirsch was also the Chief Marketing Officer for Seisint a data aggregator and repository that was sold to Lexis Nexus for in excess of six hundred million dollars. Scott Hirsch started in direct marketing in 1986 with Lens Express. As Vice President and Chief Operating Officer he grew Lens Express from inception to over fifty million dollars in annual revenue at the time of it's sale in 1996. Lens Express was rated as one of the five hundred fastest growing companies by Inc. Magazine for three consecutive years in 1993, 1994 and 1995. Lens express was then acquired by 1-800-Contacts.
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Kobi Chukran, Chief Technical Officer
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Kobi Chukran joined AWS in 2005 after being recruited from RelationServe, where he led the
company's marketing and operations efforts, driving the planning, fulfillment and management of
thousands of successful marketing campaigns for fortune-500 clients. RelationServe Media is an
interactive marketing agency specializing in results oriented online & offline marketing solutions
and owns the industry's largest email / append Database with over 120 million opt-in records.
RelationServe went public in March 2005 during a merger with SendTec.
At AWS, Kobi shares responsibility for all day-to-day call center operations as well as oversee
all Marketing activities to help drive customer acquisitions through the development, and execution
of multiple marketing platforms including telemarketing, opt-in email, search engine, and multi-channel
Affiliate programs. In addition, Kobi heads all IT and web-development efforts for AWS.
Previously, Kobi served as the Marketing Director for Diamond.com and Equifax Marketing Services a
division of Equifax, where he was instrumental in the development of the company's overall marketing
efforts in addition to managing all media-buying, search marketing division, web development
department and affiliate channels.
Kobi is a graduate of O.R.T. Israel and serves on the board of directors for the Salant Foundation -
a non profit organization offering free and effective tools for character refinement, improved
personal relationships, and spiritual inspiration.
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D Jack Smith, Special Marketing Council
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Practicing Attorney 43 years; activity concentrated in all forms of corporate, commercial and marketing law.
- Handled over 3,500 different multi-level marketing legal matters.
- Member of Lawyer's Council of Direct Selling Association in Washington, D.C. and the Governmental Affairs Committee.
- Former Attorney for and Board Member of Multi Level Marketing International Association, Irvine, CA
- Former General Counsel and Board Member of the National Association of Multi-Level Marketing Companies.
- Admitted to Tennessee bar, 1962; Washington D.C. bar, 1998.
- Tennessee and U.S. District Court, Western District of Tennessee, 1964
- U.S. Court of Appeals, Sixth Circuit; 1968
- U.S. Court of Appeals, Fifth Circuit, 1972
- U.S. Supreme Court and U.S.Claims Court
- Monthly columnist on legal topics for "The Direct Sales Journal," A national sales industry magazine - Chicago, Illinois.
- Published over 87 articles on MLM Law.
- Author of the book MLM Law in the 50 States.
- Former monthly columnist on MLM Law Free Enterprise Magazine.
- Frequent Panelist and speaker in teaching seminars and programs throughout the United States and Canada.
- Member: Tennessee House of Representatives, 1965-1969. Mr. Smith was elected and reelected to the House
- Chairman: Tennessee House Committee on Business,1967-1969.
- Former Member: National Congressional Advisory Committee, Washington, D.C.
- Legislative Attorney for City of Memphis and County of Shelby, 1976-1979
- Web Site: www.MLM-Law.com
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Warranties For Less 6501 Congress Ave., Boca Raton, Fl 33487 Info@MyWFL.com
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